Marketing - In Practise

From Mass to People-Based Marketing

Read the full interview at inpractise.com We spoke to Ben Legg, Former COO of Google, Europe, to discuss the long-term structural change in marketing and the future of people-based marketing. In the full interview we also discuss: What are the potential reasons TV

Marketing

Jim Beam & Knowing Your Brand

We recently interviewed Coca-Cola veteran marketeer and former Chief Marketing Officer at Beam Suntory to discuss the principles Coca-Cola use to market their products, as well as: How Jim Beam used the family heritage to tell a story to millennialsThe importance of connecting with

Marketing

Bacardi Storytelling & Heritage

The Former CMO of Bacardi walks through how he built a marketing plan to revive the core Bacardi rum product by retelling the story of the brand heritage to young people. In the full interview we explore: The three core principles of the Diageo

Marketing

IWC Schaffhausen versus Rolex & Cartier

Rolex and Cartier are two of the largest and profitable watch brands globally. How would you compete with these two brands if you were running a smaller, luxury watch company?

Marketing

RIMOWA / Supreme: Luxury Partnerships

www.inpractise.com Luxury brands use partnerships to revive and alter the perception of the brand in the eye of the consumer. Louis Vuitton launched a partnership with Supreme in