Brand - In Practise

Building Great Brands: Lessons From 17 Years at P&G

Full interview at inpractise.com We interviewed a former Associate Brand Director at P&G who has over 16 years of experience at the company. He first joined P&G as an advertising development manager and worked his way up to overseeing

Marketing

Jim Beam & Knowing Your Brand

We recently interviewed Coca-Cola veteran marketeer and former Chief Marketing Officer at Beam Suntory to discuss the principles Coca-Cola use to market their products, as well as: How Jim Beam used the family heritage to tell a story to millennialsThe importance of connecting with

Marketing

Bacardi Storytelling & Heritage

The Former CMO of Bacardi walks through how he built a marketing plan to revive the core Bacardi rum product by retelling the story of the brand heritage to young people. In the full interview we explore: The three core principles of the Diageo